ClearBrick Research puts professional advice and expertise at your fingertips.
- 'How to' articles: Detailed insights to help you learn how to solve today’s business issues.
- Pragmatic do-it-yourself advice: Field-proven expertise and advice to help you to do-it-yourself.
- Unique points of view: Perspectives and insights to help you develop your own strategies.
- Business issue analysis: Assessment and evaluation of today’s business issues.
- Evaluation of trends and issues: Proprietary research based on business and consumer surveys and interviews (COMING SOON.)
All research is available for immediate download in Adobe Acrobat (PDF) format.
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7 Steps to Customer Experience Domination
Learn how to achieve customer experience domination. 55 page e-Book. $24.95
In today's economic and competitive environment, businesses everywhere are finding it increasingly difficult to compete on price, product, promotion, or placement. Instead, successful companies are beginning to compete on customer experience in order to break way from the pack.
More and more businesses every day are recognizing this simple truth: Customer experience management is the next big thing for business. Those companies that gain an early customer experience advantage build a strong bond between their business and their customers; a bond that is extremely difficult to break. Develop an emotional connection with your customers and you too can experience the results through improved loyalty, increased wallet share, stronger advocacy, and higher revenue and profits.
In 7 Steps to Customer Experience Domination, you will learn how to do it for your business:
- Learn the steps that are necessary to develop a compelling customer experience strategy
- Learn how to translate those ideas into an action plan
- Learn how to look for customer experience opportunities in your business
- Discover some of the methods for improving your own customer experience capabilities
- Identify which key metrics you should use to measure the results of your customer experience efforts.
- Differentiate your business with a unique customer experience in 7 simple steps.
If you follow each step carefully, then you and your business will be well on your way to customer experience domination in your respective industry or market.
Let the domination begin.
Free Downloads
Five Customer Strategies that Can Work for Your Business
Strategies. 9 pages. FREE
Nearly every business will recognize the customer as their most critical asset. To make the most of this customer asset, businesses must develop a clear and compelling customer strategy that works for them. Unfortunately, too many businesses don’t know where to start. We offer five customer strategies that can work for your business.
Loyalty Shouldn’t Be Your Customer’s Problem
How to do customer loyalty right. ClearBrick Point of View. 8 pages. FREE
Customers are often overwhelmed with loyalty cards, key fobs, and other items. Instead, companies should look for ways to make loyalty programs as convenient and transparent as possible to the customer. Learn what happens when loyalty programs go bad and how to do loyalty right.
Effective Project Management
Project Management Guidance. 6 pages. FREE
Solving business problems and improving business performance requires project management discipline. Often, however, project management discipline alone won’t guarantee success. Successful projects rely on another subtle element that is often overlooked: Effective project management. In this article we draw the distinction between project management discipline and project management effectiveness and identify the key factors that contribute to effective project management.
Explore ClearBrick Research
Five Customer Strategies that Can Work for Your Business
Strategies. 9 pages. FREE
Nearly every business will recognize the customer as their most critical asset. To make the most of this customer asset, businesses must develop a clear and compelling customer strategy that works for them. Unfortunately, too many businesses don’t know where to start. We offer five customer strategies that can work for your business.
Loyalty Shouldn’t Be Your Customer’s Problem
How to do customer loyalty right. ClearBrick Point of View. 8 pages. FREE
Customers are often overwhelmed with loyalty cards, key fobs, and other items. Instead, companies should look for ways to make loyalty programs as convenient and transparent as possible to the customer. Learn what happens when loyalty programs go bad and how to do loyalty right.
How to Find Your Customer Value
Do It Yourself Advice. 13 pages.
Establishing an effective customer relationship management strategy requires a clear understanding of how your company creates customer value. Today, companies must expand their perspectives of customer value beyond simple transactions. Customer value should be defined in terms of the depth, breadth, and duration of the relationship, as well as, the cost to acquire, serve, and retain each customer. In this article we provide a holistic view of the revenue and cost dimensions of the customer relationship to help you find your customer value.
How to Build Your Customer Experience Business Case
Do It Yourself Advice. 12 pages.
Companies know that customer experience is important. However, most companies find that quantifying the customer experience business case can be difficult. In this report we describe how to use the ClearBrick customer value compass to plan, organize, and build your own customer experience business case.
How to Overcome the Top 5 Customer Experience Project Pitfalls
Do It Yourself Advice. 12 pages.
Customer Experience Management (CEM) is quickly replacing CRM as the hot business topic promising countless benefits. Unfortunately, many companies fall victim to a common set of customer experience pitfalls and fail to capitalize on their customer experience potential. Successful companies overcome these project pitfalls and are far more likely to realize meaningful and lasting results from their customer experience projects.
Effective Project Management
Project Management Guidance. 6 pages. FREE
Solving business problems and improving business performance requires project management discipline. Often, however, project management discipline alone won’t guarantee success. Successful projects rely on another subtle element that is often overlooked: Effective project management. In this article we draw the distinction between project management discipline and project management effectiveness and identify the key factors that contribute to effective project management.