Secrets To Success In A Soft Economy

Businesses finding it difficult to compete on product, price, placement, or promotion can turn to customer experience management for differentiation.

Lenexa, Kansas – May 1, 2008… With a continuing bleak economic outlook and weakening consumer sentiment, business are looking for an edge anywhere they can get one. Businesses that are finding it difficult to compete on product, price, placement, or promotion in this environment can now turn to customer experience management for differentiation.

Robert G. Howard and ClearBrick LLC introduced today 7 Steps to Customer Experience Domination; a step-by-step guide to help any company to develop and implement a compelling customer experience differentiation strategy. The newly released business solution outlines seven clear steps that can help any business to develop a compelling customer experience strategy, identify opportunities, and translate ideas into actionable results.

In today’s economy, businesses are competing hard to gain any competitive advantage. “By establishing an emotional connection with the customer, businesses can improve loyalty, increase wallet share, improve advocacy, and grow revenue and profits,” said Robert G. Howard, Founder & Chief Executive of ClearBrick LLC. With so much at stake, customer experience management is quickly becoming the new competitive battleground for businesses seeking an edge.

Without a compelling and differentiated customer experience, consumers tend to revert to commodity buying behaviors; the consumer will tend to wait for the next sale or promotion and buy from the lowest bidder with little or no loyalty to any single business. Conversely, customers are willing to pay a premium for goods and services that are emotionally important to them; a phenomenon that was covered in depth in the best selling book Trading Up by Michael Silverstein and Neil Fiske. To compete in a soft economy, businesses are turning to customer experience management to create that increasingly important emotional connection with their customers.

ClearBrick’s latest business solution helps companies to navigate the complexities associated with customer experience management. 7 Steps to Customer Experience Domination incorporates proven methods into clear and pragmatic recommendations to help businesses to succeed with customer experience management. The solution is highly adaptable and configurable to meet the unique needs of any business. “ClearBrick has the perfect solution for the do-it-yourself project manager trying to resolve a company’s Customer Experience dilemma,” said Jack Bowerman of Bowerman Consulting LLC.

Robert G. Howard is the Founder and Chief Executive of ClearBrick LLC. ClearBrick blends field-proven business experience with timely and relevant market research to create pragmatic solutions that are packaged for execution. ClearBrick can be found online at www.clearbrick.com.

About ClearBrick LLC: ClearBrick was founded by Robert G. Howard in 2006. Mr. Howard is an experienced business advisor and management consultant with over 20 years of experience. ClearBrick is committed to providing quality products and services for the do-it-yourself business professional. ClearBrick is headquartered in Lenexa, Kansas and is supported by business professionals across the United States.