ClearBrick Gets Registered!
What a Christmas present! On December 25, 2007, ClearBrick was officially registered in the United States Patent and Trademark Office.
We couldn’t be more proud.
As we launched ClearBrick, we knew right away that we had a great brand and we wanted to protect it. Registering with the United States Patent and Trademark Office (USPTO) was the most logical and legally enforceable way to protect our brand name. The registration process does take time and effort, but the benefits can be significant:
1. Recognition: That tiny little ® next to your company, brand, or product name can provide instant credibility in the marketplace. It lets potential customers know that your brand is legitimate and that your company has the sole rights to utilize the mark.
2. Protection: Registering with the USPTO provides official notice that your trademark is already taken and can decrease the likelihood that others will infringe on your trademark.
3. Globalization: Registering with the USPTO can also help you to better position your trademark globally. A registered trademark provided to customs can stop the importation of goods with an infringing mark. Furthermore, a USPTO registration can provide the foundation for filing trademark applications in foreign countries.
As you might expect, we decided to do-it-ourselves. Rather than hiring an outside attorney, we filed the registration paperwork ourselves using the Trademark Electronic Application System (TEAS) that is provided by the USPTO. Our entire registration was handled electronically through this system, eliminating the need for cumbersome and costly manhandling of physical paperwork.
Like a fine wine, however, the process takes time. We started the registration process nearly a year ago; our initial application was filed in January 2007. We waited patiently for approximately four months before we began to see some activity by the USPTO attorney assigned to our application. We corrected some minor wording in June and our application was published for opposition in September. Without any opposition, our application became finalized and we received our very special trademark registration on December 25, 2007.
Having successfully gone through the registration process, we would recommend it for any business that is serious about protecting and promoting its unique brand or trademark. That little ® can give you the recognition and protection that you need for your unique brand, product, or service. The process does take time and effort, but the benefits can be significant.
You can learn more about trademark registration by visiting the United States Patent and Trademark Office online at http://www.uspto.gov.
We couldn’t be more proud.
As we launched ClearBrick, we knew right away that we had a great brand and we wanted to protect it. Registering with the United States Patent and Trademark Office (USPTO) was the most logical and legally enforceable way to protect our brand name. The registration process does take time and effort, but the benefits can be significant:
1. Recognition: That tiny little ® next to your company, brand, or product name can provide instant credibility in the marketplace. It lets potential customers know that your brand is legitimate and that your company has the sole rights to utilize the mark.
2. Protection: Registering with the USPTO provides official notice that your trademark is already taken and can decrease the likelihood that others will infringe on your trademark.
3. Globalization: Registering with the USPTO can also help you to better position your trademark globally. A registered trademark provided to customs can stop the importation of goods with an infringing mark. Furthermore, a USPTO registration can provide the foundation for filing trademark applications in foreign countries.
As you might expect, we decided to do-it-ourselves. Rather than hiring an outside attorney, we filed the registration paperwork ourselves using the Trademark Electronic Application System (TEAS) that is provided by the USPTO. Our entire registration was handled electronically through this system, eliminating the need for cumbersome and costly manhandling of physical paperwork.
Like a fine wine, however, the process takes time. We started the registration process nearly a year ago; our initial application was filed in January 2007. We waited patiently for approximately four months before we began to see some activity by the USPTO attorney assigned to our application. We corrected some minor wording in June and our application was published for opposition in September. Without any opposition, our application became finalized and we received our very special trademark registration on December 25, 2007.
Having successfully gone through the registration process, we would recommend it for any business that is serious about protecting and promoting its unique brand or trademark. That little ® can give you the recognition and protection that you need for your unique brand, product, or service. The process does take time and effort, but the benefits can be significant.
You can learn more about trademark registration by visiting the United States Patent and Trademark Office online at http://www.uspto.gov.
posted by Robert G. Howard at
11:23 AM
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