Music Tames the Savage Family
Customer experience; it’s a topic we’ve been featuring prominently at ClearBrick.com for some time now. But what does it really mean to me personally? As it turns out - plenty. Especially when it comes to taming the savage family that routinely stampedes to our dinner table each and every evening.
For those of you parents of school-age children, I’m sure you can sympathize. We have to fight through the din of sibling rivalries, unfinished homework, and the never-ending rush to get our kids to the next soccer/football/baseball/dance practice session. Perhaps it’s a miracle that we have time to take on food at all!
Despite the seeming chaos, we make every attempt to get the entire family to the dinner table. Granted, this task may seem akin to herding cats, but we try it anyway. It is one of the few times we can all sit down as a family and see everybody’s shining faces – even if on some days it is for only ten minutes of speed eating.
So how do I make the dinner chaos a bit more bearable? Personally, I focus on the customer experience and I’ve found that sometimes, it’s the little things that can make all the difference. I tame our savage family with a little music.
It’s amazing the difference a little music can make. I often don’t care what it is; blues, rock, pop, or lounge music – a bit of background music can change the mood of our dinner table. Our kids seem to slow down long enough to talk to us, we get fewer complaints about the food, and fewer sibling arguments.
In addition, we’ve found that pairing music with food is a lot like pairing the right wine. For example, a little Italian background music can turn my canned spaghetti sauce and pasta into a gourmet Tuscan meal. Salsa music can make my southwestern dishes appear a bit more authentic. And softer music can help make even leftover chicken seem a little bit romantic.
In a good year, we’ll eat hundreds of potentially forgettable meals at home. It is easy to forget these events when the experience becomes mundane. Eating is a requirement of survival, so we go through the motions to get the job done. But it doesn’t have to be that way. We can make each meal a little special by adding something as simple as music. The same principles can be applied to your business.
Now, I’m not suggesting that adding elevator music will make a difference in your business. In fact, please don’t! The point here is that you need to transform a potentially mundane customer experience into something that is special.
Our world is already full of mundane activities. Don’t let your business just blend into the white noise. When it comes to customer experience, being average just won’t cut it. You have to make it special and meaningful to each and every customer. Give them what they want; a memorable customer experience.
After all, if I can do it by adding a little music to the dinner table, you can too.
To find additional tips on how to improve your customer experience, get our booklet called Make Your Customers Sing!
For those of you parents of school-age children, I’m sure you can sympathize. We have to fight through the din of sibling rivalries, unfinished homework, and the never-ending rush to get our kids to the next soccer/football/baseball/dance practice session. Perhaps it’s a miracle that we have time to take on food at all!
Despite the seeming chaos, we make every attempt to get the entire family to the dinner table. Granted, this task may seem akin to herding cats, but we try it anyway. It is one of the few times we can all sit down as a family and see everybody’s shining faces – even if on some days it is for only ten minutes of speed eating.
So how do I make the dinner chaos a bit more bearable? Personally, I focus on the customer experience and I’ve found that sometimes, it’s the little things that can make all the difference. I tame our savage family with a little music.
It’s amazing the difference a little music can make. I often don’t care what it is; blues, rock, pop, or lounge music – a bit of background music can change the mood of our dinner table. Our kids seem to slow down long enough to talk to us, we get fewer complaints about the food, and fewer sibling arguments.
In addition, we’ve found that pairing music with food is a lot like pairing the right wine. For example, a little Italian background music can turn my canned spaghetti sauce and pasta into a gourmet Tuscan meal. Salsa music can make my southwestern dishes appear a bit more authentic. And softer music can help make even leftover chicken seem a little bit romantic.
In a good year, we’ll eat hundreds of potentially forgettable meals at home. It is easy to forget these events when the experience becomes mundane. Eating is a requirement of survival, so we go through the motions to get the job done. But it doesn’t have to be that way. We can make each meal a little special by adding something as simple as music. The same principles can be applied to your business.
Now, I’m not suggesting that adding elevator music will make a difference in your business. In fact, please don’t! The point here is that you need to transform a potentially mundane customer experience into something that is special.
Our world is already full of mundane activities. Don’t let your business just blend into the white noise. When it comes to customer experience, being average just won’t cut it. You have to make it special and meaningful to each and every customer. Give them what they want; a memorable customer experience.
After all, if I can do it by adding a little music to the dinner table, you can too.
To find additional tips on how to improve your customer experience, get our booklet called Make Your Customers Sing!
Labels: advice, customer experience
posted by Robert G. Howard at
10:48 AM
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